Aventure travel is when the traveler finds a balance during his/her trip that allows them to have a deep cultural immersion in the destination they are visiting, be in touch with nature and practice some physical activity, as extreme or soft, as the person likes it. Today 1 out of 4 travelers practice adventure travel mainly because when they traveler combines these three factors, culture, nature and physical activity, she manages to know the place she is at in a more intimate and in depth way; manages to live unique, genuine and transcending experiences which in some way transform her; and manages to admire and value the nature that surrounds her.